“The world of fashion is changing, social and environmental issues are increasingly becoming key to consumer choice and the practices of the fashion industry as a whole are coming under closer scrutiny” Ethical Fashion Forum 2012
Buying ethical clothing is the similar to buying organic food. We have to pay a higher price for something which has been made free of pesticides, chemicals and which the processes involved in manufacturing have had as little impact as possible on our planet.
Ethical fashion is now becoming more integrated within the mainstream fashion industry. Recently we have seen major retail players including Marks and Spencer’s, H & M, Topshop, Sainsbury’s and Tesco’s adding their own ethical ranges, which will increase awareness and heighten the profile of eco clothing.
So let’s be a part of something really significant and think about what we wear. You don’t have to compromise on fashion and principals anymore. You can look good and know that your purchase of a hemp garment helps in the development of sustainable products through conscious consumerism.
“So my advice is always the same; emotionally engage with everything that you buy and own and if you really want to get onto the ‘helping bandwagon’, choosing to buy from eco brands, do a little bit of research, find the one that you feel is right for you and support them in a consistent way.” Orsola de Castro: ethical fashion designer and pioneer within the eco fashion industry.
- Expenditure on green goods and services has grown by 18% over the last two years despite the economic downturn.
- The ethical market in the UK was worth £43.2 billion in 2009 compared to £36.5 billion in 2007, against the background of 1% growth in overall household expenditure over this period.
- Ethical and personal products, including clothing and cosmetics were the fastest growing sector, increasing by 29% over 2 years to reach £1.8 billion.
- Sales of ethical clothing grew by 72% to reach £177 million, while charity shop sales grew by 62% to £340 million.
Co-operative Bank Ethical Consumerism Report 2010